With the hunter now the hunted, it is time to adopt a new strategy for success in the digital age.  Those that embrace the opportunities will flourish and the companies that drag their feet and stay married to their traditional sales channels will pay the price in the long run.  This is an exciting time for both new and old companies; most importantly it is a great time to be a consumer because the access to products, services and data has never been so great.  Be digital or be gone!